The Code is the Design

Have you read Peter Thiel's Zero to One? In simple terms: One to Two players are those who are focused on increasing revenue in an existing market. Zero to One players are those who creating a totally new market or new product. They will not have any competitors. Think of a startup like Facebook or WhatsApp. They have no customers, or competitors. That’s a zero to one startup. A completely new domain. Thiel was a founder of PayPal and the first investor of Facebook. Both zero to one startups. You will find the following model in a lot of startups: They will have a product division for long-term growth. But they will have a services division for meeting short term expenses. But the services division will always get more focus because it delivers revenue essential for survival. In my former employer's case, they were doing both with the same code. They were implementing the code at each client location for revenue. But they were also trying to build the code bas